Every book also needs a back cover. The “How to Write, Publish, Market, and Get Rich” books all say that the back cover is the most important.  They are right about one thing I see an interesting book, actually an interesting cover, and I automatically pick up the book take a close look at the cover and automatically  turn the book over. The books whose front cover intrigued me enough that I pick them up in the first place are instantly turned over. It’s like I want to read the ending first.
Probably the book producers have trained me to do that. Subconsciously I know that some intriguing explanations related to the cover, some teasers to heighten my interest  and some brief explanation as to how this packet of writing will provide me with sex, power or money are brazenly splashed across the back cover.
It could be that I want to see if there are any experts that think that the book is worth reading. If there aren’t any experts it doesn’t keep me from buying the book but if their are some experts then I automatically buy the book.
I am also cognisant of having read teasers that pique my interest. Quick short statements that when combined with the front cover and one experts quote , quickly find me with my money in my hand.

So I have spent some time writing phrases and then trying them out on my friends. Actually it just dawned on me that I should have been trying them out on my enemies, they’ll give a better, more exacting critique.  But the nagging thought in the back of my mind is how do I find experts.

Then on last Saturday I had Dim Sum with my wife and one of our best friends, Kathy and a friend of Kathy’s. The friend of Kathy’s  when I asked what she used for recommendations to get the super job she has stated, “I’m from Chicago, So I learned how to just ask, if I want something. Surprisingly it works at least half of the time.”

So on Wednesday I sent emails to five people who have had knowledge of NEQUA for several years. I listed a quote and asked them if they would allow a back cover quote and if the answer was yes what they wanted as an attribution signature. I got five yes answers.  Well I’m from Kansas, and when we ask it works 100% --well at least this time.